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Noor Lobad

More From Noor Lobad

Launchmetrics: The Beauty Brands That Ruled by Media Impact Value in Q1

Data shows continuity — not fads — is key to driving brand success on social media and beyond.

Beekman 1802 Harnesses the Power of Potatoes — and Mrs. Potato Head — for Newest Skin Care Launch

Perhaps Barbie isn't the only nostalgic figurehead making a comeback this summer.

Houston White Aims to ‘Desegregate the Skin and Hair Care Aisles’ With New Beauty Brand Launch

The multihyphenate's latest venture with Target aims to bring the diversity and liveliness found within his…

Prose Sets Sights Beyond Hair Category With Skin Care Debut

"We never wanted to be only a hair care brand; our vision is to be a personalized beauty destination," said…

A Breakdown of How Mass Beauty Sales Are Faring Under Inflation

Price increases are hitting some categories harder than others, according to NIQ.

Fragrance Foundation Awards Celebrate All as Sales Soar

Leading fragrance and beauty executives all partook in celebrating the category's steep upward trajectory.

The Latest Beauty Executive Moves at Givaudan, Beauty Pie, Groupe Rocher and More

Executive shifts are afoot at some of beauty's biggest companies.

Carra’s ‘The Texture Gap’ Report Identifies Unmet Needs of Type 4 Hair Consumers

Founder Winnie Awa aims to help brands and retailers meaningfully serve consumers with the tightest curl…

Inside the 2023 Fragrance Foundation Awards

Prada and Nest New York each nabbed multiple wins, and Cate Blanchett presented L'Oréal CEO Nicolas…

Bonjout Beauty Is Bringing French Pharmacy-inspired Skin Care Stateside

With one sku, the brand did more than $50,000 in sales during its first two weeks on the market.

Why Do We love Watching ‘Get Ready With Me’ Videos So Much?

Beauty trends come and go, but the "Get Ready With Me" video will never die.

Amazon’s Fastest-growing Beauty Products on Amazon in 2023

Amazon beauty sales are seeing strong growth as brands increasingly succumb to the platform.

Hairstyling Tools Still Aren’t Meeting the Needs of Textured Hair Types — Beauty Founder Dawn Myers Is Here to Change That

With the launch of her multipurpose tool, The Mint, Myers is charting new terrain in the textured hair care…

Aesop’s Queer Library Returns, Spotlights Banned Books by LGBTQ Authors

The activation will take over stores in New York, Los Angeles and Toronto from June 20 to 25.

Meet The 20 Female Entrepreneurs Awarded $25,000 Each by Inaugural Botox Cosmetic Grant

Grant recipients will also receive coaching and mentorship to support the development of their businesses.