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Joelle Diderich

Bureau Chief, Paris

Joelle Diderich is Paris Bureau Chief at WWD, overseeing a team of correspondents covering luxury goods, retail and beauty. Joelle began her career as a financial journalist, joining Reuters in London in 1994. During the following 10 years, she lived and worked in Madrid, São Paulo, Brasília and Paris covering everything from general elections and forest fires to the 1999 Brazilian currency crisis. She fulfilled her long-held ambition to become a fashion journalist in 2000, when she started covering Paris Fashion Week for Reuters. She joined WWD in Paris as senior business news editor in 2010 and became Paris bureau chief in 2017. Reporting on companies ranging from H&M to Hermès, she enjoys breaking news, writing in-depth profiles of designers and CEOs, and branching out into the paper's culture pages with features about everyone from Hiroshi Sugimoto to Jessica Chastain.

More From Joelle Diderich

Why Men’s Designers Are Moonlighting as Models

As fashion embraces a more collective approach, men's designers are using themselves — and each other — to…

How Brands Can Harness the Global Conversation Around Hit TV Shows

From "masochistic" product placements to spin-off product lines, brands, retailers and streaming platforms…

EXCLUSIVE: Louis Vuitton Signs Swimmer Léon Marchand as Brand Ambassador

Marchand was the first athlete to be sponsored by LVMH Moët Hennessy Louis Vuitton ahead of the Paris 2024…

LV Names Léon Marchand Brand Ambassador, Balenciaga Heads West, SJP, the Judge

Louis Vuitton has signed French swimmer Léon Marchand as brand ambassador, Balenciaga will show in L.A., SJP…

Pharrell and Queen Bey, Phoebe Philo Online, Fern Mallis’ Interview Series

Pharrell Williams has designed costumes for Beyoncé, Phoebe Philo's website launched, Fern Mallis reveals her…

Kering Buys 30% Stake in Valentino, Signaling New Strategy

The French luxury group announced a broader partnership with Mayhoola as it charts a course for growth. 

Pharrell Williams Creates Custom Louis Vuitton Looks for Detroit Leg of Beyoncé’s World Tour

The singer wore a bodysuit featuring the French luxury brand's signature Damier check rendered in crystals.

Luxury Stocks Drop After LVMH Results Confirm Weaker U.S. Demand

Shares in the world's largest luxury group were down by 5.1 percent Wednesday.

Hey Big Spender! LVMH Splashes Billions on Stores and Events

The world's biggest luxury group dropped 1.5 billion euros on commercial real estate in the first half. 

LVMH Signs on as Premium Partner of Paris 2024 Olympic and Paralympic Games

The group's sponsorship contract is worth 150 million euros, according to sources with knowledge of the…

Paris Fashion Weeks Thrive on Pop Culture Synergies

Pharrell Williams and Cardi B helped drive engagement around the Paris menswear and haute couture shows, a…

Emma Stone, Haim Sisters Appear in Louis Vuitton Campaign

The sibling musicians, who perform as Haim, make their first appearance in the French luxury brand's fall…

Dior’s New Snowboard Is Literally a Work of Art

The French luxury brand is launching a snowboard featuring a motif by painter Peter Doig, as part of its new…

EXCLUSIVE: Balenciaga Returns to Original Headquarters With Expanded Presence

The brand is doubling the size of its couture salons at 10 Avenue George V in Paris, and adding new offices…

Chanel Heads to Manchester, Waiting for Fabolous, PETA Pressures Hermès

Chanel will show in Manchester, England; Philipp Plein and Fabolous took their time, PETA calls on Hermès to…